What Does ‘Brain Rot’ Mean?
Brain Rot refers to mental fatigue caused by too much low-quality social media content, like doom-scrolling or binge-watching. It highlights the need for digital detoxes to combat burnout.
Why Did It Win?
Chosen by over 37,000 votes, brain rot reflects concerns about mental health in a tech-driven world. Its relevance to modern struggles made it the top choice over other contenders like demure and romantasy.
Why Is It Important?
The term captures today’s focus on balancing screen time and mental well-being, encouraging mindfulness in a hyperconnected era, and reflects growing awareness of technology’s impact on cognitive health.
